Beyond GDP: Holistic Measures of Economic Health

Report Design & Illustration

What was meant to be the first phase of a multi-year project, this report laid out a framework for what a more holistic take on economic health and wellness looked like in Vancouver. Passionately lead by our Senior Manager of Research, this report relied on comprehensive consultation with leading experts and addressed the unqie social and economic landscape of Vancouver. The frame work was comprised of  five lenses, five values, and 36 indicators.

I was brought in not only to design the final output of the report, but also to provide design expertise on how to visualize the framework as a whole, and how to to design a visually appealing illustration of how the indicators mapped to the various values.

To support the launch of the framework, I served as creative director for a short interview-style explainer video that we produced in house.

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If you have any questions or want to learn more about what I can do for your company, please reach out to me through my website or via LinkedIn.

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Much of the work I do in supporting local organizations occurs on the unceeded lands of many nations including the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), səĺilwətaɁɬ (Tsleil-Waututh) and kʷikʷəƛ̓əm (Kwikwetlem) people which are now also home to First Nations, Inuit and Métis peoples. As work commonly happens both remotely and in-person, land acknowledgements allow us to engage in ongoing reconciliation by reflecting on individual connection with and responsibility to the land.