About Me

Digital Designer & Brand Strategist

I'm a creative graphic designer, website manager and brand strategist with over 8 years experience in a non-profit, government setting. Skilled in visual design and project management I'm well positioned to work with senior leadership teams to develop high-level priorities and drive successful marketing strategy.

I'm seeking purpose-driven work where I can apply my skills in a way that contributes to the greater good of the Vancouver area.

Work with me

Resume

Education

University of British Columbia, Canada
Bachelor of Management,
Minor in Psychology, 2014

‍University of York, England
‍Study abroad term, 2014

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Career Highlights

LEAD DESIGNER ON

Amazon HQ2 Proposal
Vancouver Economy Reports
Vancouver Esports Strategy
VR/AR Industry Strategy
State of Vancouver's Green Economy
Project Greenlight

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Expertise

SKILLS‍

Web Design, HTML & CSS
Graphic Design
Illustration
Typography & typesetting
Report Design
Social Media Creative
CMS Administration 
Project management
Analytics & reporting
SEO
Accessible design

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SOFTWARE & TOOLS

Adobe Illustrator
Adobe InDesign
Microsoft Office
Google Analytics
Google Data Studio
Google Tag Manager
Wordpress
Webflow

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Experience

Vancouver Economic Commission | Vancouver, BC
Manager, Brand & Design | July 2022 - October 2023

Reporting to the Director, Brand & Research, responsibilities included: brand stewardship across all brand touch points, reporting on marketing metrics and acted as internal expert on digital trends and best practices

  • Ensured effective and strategic application of VEC brand across all key touch points, including web, social media, research publications, email marketing, print, and events
  • Implemented a welcome flow for the VEC newsletter that increased open rates by 10%
  • Lead designer for 10 editions of the Vancouver Economy Report, a data-driven look into Vancouver's economic performance, 3x a year.

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Vancouver Economic Commission | Vancouver, BC
Brand & Design Specialist | November 2019 - July 2022
Coordinator, Marketing & Branding | March 2015 - November 2019

Reporting to the Director, Brand & Research, responsibilities included: lead designer; website management; event & logistics support

  • Managed the design and development of the Project Greenlight website, which attracted 350 new user signups in it's first two years with a conversion rate of 50%
  • In partnership with Director, completed and launched a brand refresh across all digital platforms that addressed key brand weaknesses 
  • Established new reporting templates for web and social media that enabled wider marketing team to consistently report on monthly KPIs
  • Designed and delivered a marketing campaign for the annual Vancouver Digital Entertainment career fair that attracted 3,500 job seekers 

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Disney Interactive Studios | Kelowna, BC
Assistant Project Manager, Co-op | September 2012 - August 2013

Reporting to the Director, Operations, responsibilities included: agile project management and scrum master for web, marketing and game design teams

  • Collaborated with senior project managers to improve daily scrums
  • Maintained effective relationships with product owners and team members
  • Maintained a “strongly satisfied” score on team surveys when asked
    “Do you feel supported by your project manager?”

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Let's work together

If you have any questions or want to learn more about what I can do for your company, please reach out to me through my website or via LinkedIn.

Contact Me

Land Acknowledgement

Much of the work I do in supporting local organizations occurs on the unceeded lands of many nations including the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), səĺilwətaɁɬ (Tsleil-Waututh) and kʷikʷəƛ̓əm (Kwikwetlem) people which are now also home to First Nations, Inuit and Métis peoples. As work commonly happens both remotely and in-person, land acknowledgements allow us to engage in ongoing reconciliation by reflecting on individual connection with and responsibility to the land.

Get in touch
Custom Webflow website designed by me.
© Claire Campbell 2023